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Link rot is one of the web's quietest problems. Pages disappear, URLs get renamed, external sites go offline, and your once-working links slowly turn into 404s — damaging your SEO rankings, frustrating visitors, and leaking link equity to nowhere. These guides cover how broken links happen, how to find them systematically, how to decide which ones to fix first, and how to prevent new ones from creeping in as your site grows. Written by developers who audit client sites for a living, and focused on practical fixes rather than generic "you should probably do this" advice.

301 vs 302 Redirects: When to Use Each

27 April 2026

Two redirect types. Two completely different signals to search engines. Picking the wrong one quietly destroys your link equity — here's how to get it right every time.

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How Redirect Chains Hurt SEO (and How to Fix Them)

27 April 2026

Every chain hop costs latency, dilutes link equity, and irritates crawlers. The good news: chains are easy to find and easy to flatten once you know where they live.

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Soft 404 Errors Explained: When 200 Means Broken

27 April 2026

A page that returns "all good" but actually has no content. Worse than a real 404 and harder to find — here's how to detect and fix them.

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External Link Rot: Detection and Fixes

27 April 2026

Outbound links break over time as other sites disappear. A practical guide to detection, repair, and preventing the rot pile-up.

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Preventing Broken Links During a Website Migration

27 April 2026

Migrations are where SEO goes to die. The redirect map, testing approach, and post-launch verification process to migrate without losing rankings.

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How to Run an Internal Link Audit at Scale

27 April 2026

Finding broken links is only the start. A real audit also surfaces orphan pages, weak link flow, and architectural issues holding your SEO back.

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How to Fix 404 Errors: A Step-by-Step Guide

15 April 2026

Four ways to handle a broken link, how to choose the right one, and how to prioritise which errors to fix first when you've got a long list.

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The Complete Website Maintenance Checklist for 2026

8 February 2026

A structured checklist covering weekly, monthly, quarterly, and annual maintenance tasks to keep your website healthy, secure, and performing at its best.

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How Broken Links Hurt Your SEO Rankings

22 January 2026

Broken links do more damage than you might think. Learn how dead links waste crawl budget, leak link equity, and hurt user experience — plus how to find and fix them.

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